Media Strategist | Writer | Journalist | Cultural Advisor | Consultant | Editor

From sharp, engaging journalism to in-depth features, celebrity interviews, and creative scripts, I craft stories that connect with  diverse audiences. My editorial services extend to ghostwriting, book  development, copywriting, and press materials — always delivered with a voice and perspective that resonate across cultures  and markets. I also offer structural editing, rewrites, and final polish  to bring any text to publication or broadcast standard. With multiple  projects in development, I also offer screenplay services.

I work with filmmakers, musicians, producers, festivals, and cultural  organisations to elevate projects from idea to execution. This includes strategic planning, audience targeting, risk assessment/mitigation, and marketing campaigns designed to cut through  in competitive spaces. My network and experience enable me to advise on  casting, creative packaging, and project positioning for maximum reach —  especially when bridging different cultural markets.

With deep expertise in South Asian media, entertainment, and history, I ensure authenticity and impact for film, TV, live events, and  cross-cultural collaborations. I advise on story, casting, music, and creative concepts that connect meaningfully with audiences,  while avoiding cultural missteps. This service is ideal for productions aiming to reflect communities accurately, engage diaspora audiences, or authentically integrate South Asian elements into global projects.

I have helped thousands of emerging artists, creatives, and professionals  of all ages find their platform and voice. My mentorship combines  practical career guidance, media positioning, and industry navigation with an understanding of both creative integrity  and commercial reality. Whether working one-to-one or in group sessions,  I create a supportive, results-driven environment where participants gain the tools and strategies they need to progress. Through lectures, workshops, and interactive masterclasses, I share real-world insights drawn from decades in media and cultural industries.  A key focus of my work is instilling confidence — helping people not  only refine their craft and professional presence  but also develop the self-assurance to seize opportunities and thrive  in competitive spaces. 

I bring authority, warmth, and insider insight to public events, festivals, and conferences — drawing on decades of experience as a  respected media commentator and specialist in all areas of entertainment.  Whether hosting a red carpet, moderating a post-screening filmmaker  Q&A, appearing on radio/TV or delivering a keynote on media and  cultural issues, I create conversations that audiences remember.

My appearances blend in-depth industry knowledge with a lively, accessible style that keeps audiences engaged. I’ve hosted high-profile panels, live interviews with A-list talent, and on-stage discussions that balance entertainment with substance, ensuring  events are both memorable and meaningful.

I design and execute media strategies that put people and projects in front of the right eyes — from global press campaigns to targeted outreach in specific cultural markets. This includes securing coverage, building narratives, identifying unique promotional angles, and making high-level introductions across film, music, publishing, and entertainment industries worldwide.